Privacy Policy

1. Introduction

Eight Legged Media ("8lmedia," "Eight Legged Media," "we," "us," or "our") respects the privacy of individuals and businesses that interact with our websites, products, and services.

This Privacy Policy explains how we collect, obtain, use, maintain, disclose, and otherwise process information when you visit our websites, interact with our services, submit information to us, participate in our marketing programs, or otherwise engage with Eight Legged Media.

Eight Legged Media provides business-to-business (B2B) marketing, data intelligence, audience development, lead identification, digital marketing, and related services. These activities may involve collecting and processing business contact information and other information from publicly available sources, business partners, clients, third-party data providers, website technologies, and information submitted directly to us.

This policy applies to information we collect through our websites and in connection with our business operations. Additional terms or notices may apply to particular services, products, or client relationships.

Nothing in this policy limits any privacy rights you may have under applicable law.

2. Information We Collect

Depending on how you interact with Eight Legged Media, we may collect or process the following categories of information.

A. Business Contact Information

This may include:

• First and last name.
• Business email address.
• Business telephone number and mobile number.
• Business mailing address.
• Company or organization name.
• Job title, department, and professional role.
• Business website and professional profile information.
• Other professional or business-related information.

B. Business and Organizational Information

We may collect information about businesses and organizations, including:

• Company names and websites.
• Industry classifications and business categories.
• Business locations and geographic markets.
• Company size and organizational characteristics.
• Products, services, and areas of business activity.
• Publicly available company information.
• Relationships between businesses, suppliers, distributors, and other organizations.

C. Website and Technical Information

When you visit our websites or interact with our online services, we may collect:

• Internet Protocol (IP) addresses.
• Browser type and version.
• Device type and operating system.
• Pages visited and referring websites.
• Dates and times of visits.
• Time spent on pages.
• Website interactions and navigation activity.
• Cookies, identifiers, and similar tracking information.

D. Marketing and Engagement Information

We may collect information concerning interactions with marketing communications, including:

• Email delivery, opens, and clicks.
• Campaign engagement.
• Form submissions.
• Responses to marketing campaigns.
• Advertising interactions.
• Preferences and communication history.

E. Information Submitted Directly

We may collect information you voluntarily provide through website forms, account registrations, requests for information, surveys, email communications, customer relationships, and other interactions with us.

F. Information Obtained Through Third Parties

We may receive information from business partners, clients, data providers, public directories, business websites, professional platforms, and other lawful sources.

Information obtained from these sources may be combined with information we already maintain to improve accuracy, update business records, enrich contact profiles, classify businesses, and support our services.

3. How We Collect Information

We obtain information through several methods.

Directly from individuals and businesses: Information submitted through forms, emails, account registrations, service inquiries, and other communications.

Publicly available sources: Business websites, public directories, professional information, public records, and other publicly accessible business information.

Business partners and third-party providers: Information supplied by organizations that provide business contact information, industry data, marketing information, and related services.

Clients and customers: Information provided by clients, including distributor lists, supplier lists, customer records, and other business contact information used in connection with contracted services.

Website technologies: Information collected through cookies, analytics, website monitoring, visitor identification technologies, and similar tools.

Marketing interactions: Information generated when recipients engage with emails, advertisements, landing pages, and other marketing communications.

4. How We Use Information

Eight Legged Media may use collected information for legitimate business and operational purposes, including:

• Providing and operating our products and services.
• Identifying potential business customers and prospects.
• Developing and maintaining business contact databases.
• Improving business contact accuracy and completeness.
• Enriching and classifying business records.
• Identifying potential customers and business opportunities.
• Developing targeted business audiences.
• Supporting customer and supplier marketing programs.
• Providing email marketing and campaign management services.
• Supporting digital advertising and promotional campaigns.
• Identifying and analyzing website visitors and business activity.
• Measuring advertising and marketing performance.
• Providing analytics, reporting, and business intelligence.
• Communicating with customers, partners, suppliers, and prospective customers.
• Improving our websites, services, technologies, and business operations.
• Detecting fraud, abuse, security incidents, and unauthorized activity.
• Complying with applicable legal obligations.

We may combine information from multiple sources for these purposes, subject to applicable legal requirements and contractual restrictions.

5. Website Analytics, Cookies, and Tracking Technologies

Our websites and services may use cookies, pixels, analytics tools, scripts, tags, and similar technologies to collect information about website visitors and their interactions.

These technologies may be used to:

• Understand website traffic and visitor behavior.
• Measure marketing and advertising performance.
• Recognize returning browsers or devices.
• Analyze website navigation and engagement.
• Identify business organizations associated with website activity where supported by the technology.
• Improve website functionality and user experience.
• Support marketing and business intelligence services.

Certain services, including website intelligence and visitor identification technologies, may use technical information, IP addresses, and other available signals to associate website activity with a business organization or potential business contact.

The ability to identify a business or visitor varies depending on available information, technical limitations, and the services being used. We do not represent that every website visitor can be identified.

Third-party analytics and advertising providers may also use cookies or similar technologies in connection with our websites.

You can manage certain cookies through your browser settings and, where available, through website cookie controls. Blocking certain technologies may affect website functionality.

Where required by applicable law, we will provide appropriate notices and choices concerning tracking and targeted advertising.

6. Data Intelligence and Business Information Services

Eight Legged Media develops and provides business intelligence, audience development, contact information, and marketing-related services.

In connection with these activities, we may:

• Collect business contact information from publicly available and third-party sources.
• Obtain information from business partners and data providers.
• Receive and process customer-provided business contact lists.
• Verify, update, classify, and enrich business records.
• Associate businesses with relevant industries, products, services, or market segments.
• Identify potential business customers based on business activity and available information.
• Provide business contact information and related intelligence to customers and business partners where authorized and permitted by applicable law.

Information may be maintained in databases and processed using automated and manual methods.

Our business intelligence services are intended primarily to support commercial and professional business activities.

We do not intend to use this information for unlawful discrimination, identity theft, or other prohibited purposes.

7. Email Marketing and Communications

We may use business contact information to send newsletters, promotional messages, service announcements, industry updates, and other business-related communications.

We may also provide email marketing and campaign management services on behalf of our clients.

Marketing communications may be sent using information provided directly to us, obtained through business relationships, or obtained from other sources as described in this policy, subject to applicable law.

Commercial emails will be handled in accordance with applicable marketing and communications laws, including applicable opt-out requirements.

You may unsubscribe from marketing emails by using the unsubscribe link included in the communication or by contacting us directly.

Unsubscribing from marketing communications does not necessarily prevent us from sending transactional, administrative, security-related, or other communications necessary to provide services or maintain a business relationship.

8. How We Share Information

Eight Legged Media may disclose or otherwise make information available to third parties in connection with our business operations.

Categories of recipients may include:

A. Clients and Customers

We may provide business contact information, audience information, campaign results, website intelligence, and related business data to customers who purchase or use our services.

B. Business Partners and Data Providers

We may exchange, receive, or provide information to business partners and data providers in connection with data enrichment, business intelligence, audience development, marketing, and other business activities.

C. Marketing and Advertising Partners

We may share information with marketing platforms, advertising providers, campaign management services, and related partners to support marketing campaigns and measure their performance.

D. Service Providers

We may disclose information to third-party service providers who assist with:

• Website hosting and maintenance.
• Data storage and infrastructure.
• Analytics and reporting.
• Email delivery and campaign management.
• Data processing and enrichment.
• Customer relationship management.
• Advertising and marketing operations.
• Security and fraud prevention.

These providers may process information on our behalf under applicable contractual arrangements.

E. Legal and Regulatory Disclosures

We may disclose information when reasonably necessary to comply with applicable laws, regulations, legal processes, court orders, or governmental requests, or to protect our rights, property, services, and security.

F. Business Transactions

Information may be transferred in connection with a merger, acquisition, financing, restructuring, sale of assets, or other business transaction, subject to applicable legal requirements.

We do not represent that all third-party disclosures are limited to service providers acting on our behalf. Certain clients, business partners, and data recipients may use information for their own independently determined business purposes, subject to applicable law and relevant agreements.

9. Cooperative Data Sharing and Industry Partnerships

Eight Legged Media participates in industry data-sharing and cooperative arrangements, including the 5x5 cooperative.

These arrangements may involve the exchange, contribution, receipt, storage, and processing of business information and other data in accordance with applicable cooperative agreements, membership provisions, privacy requirements, and contractual obligations.

Certain data processing, privacy, data-sharing, and consumer-rights responsibilities may be governed by the applicable cooperative agreements and related contractual arrangements.

Where applicable, Eight Legged Media may rely on designated cooperative partners, service providers, or contractors to assist with processing privacy requests and fulfilling related compliance obligations.

Nothing in these arrangements is intended to limit any obligations that apply directly to Eight Legged Media under applicable privacy laws.

10. Data Retention

We retain information for as long as reasonably necessary to fulfill the business, operational, contractual, and legal purposes for which it was collected.

Retention periods may vary depending on:

• The nature and sensitivity of the information.
• The purpose for which it was collected.
• The duration of the relevant customer or business relationship.
• Contractual requirements.
• Legal and regulatory obligations.
• Legitimate business recordkeeping needs.
• Security, fraud prevention, and dispute resolution requirements.

When information is no longer required, we may delete, de-identify, or securely dispose of it, subject to applicable law and legitimate retention requirements.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, disclosure, alteration, misuse, and destruction.

However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

12. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have rights concerning personal information we maintain about you.

These rights may include:

• The right to know what categories of personal information we collect and process.
• The right to request access to personal information.
• The right to request correction of inaccurate information.
• The right to request deletion of personal information, subject to applicable exceptions.
• The right to obtain a portable copy of certain information.
• The right to opt out of certain sales or sharing of personal information.
• The right to opt out of certain targeted advertising or profiling activities.
• The right to appeal certain privacy-rights decisions where required by law.
• The right not to be discriminated against for exercising applicable privacy rights.

The availability and scope of these rights depend on the applicable privacy laws and any relevant legal exemptions.

To submit a privacy request, contact us using the information provided in the Contact Us section.

We may need to verify your identity or authority to act on behalf of another individual before processing certain requests.

Where permitted by law, authorized agents may submit requests on behalf of individuals.

We will respond to qualifying requests within the time periods required by applicable law.

13. California Privacy Disclosures

This section applies to California residents to the extent Eight Legged Media is subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the CCPA).

Categories of Personal Information

Depending on the nature of our relationship with an individual, we may collect or process the following categories of personal information:

• Identifiers, including names, email addresses, telephone numbers, IP addresses, and other identifiers.
• Customer records and business contact information.
• Commercial and professional information.
• Internet and electronic network activity information.
• Professional or employment-related information.
• Inferences derived from other information to create business profiles or audience segments.
• Other information that may identify or reasonably be associated with an individual.

Sources of Personal Information

We may obtain information from:

• Individuals who interact directly with us.
• Clients and customers.
• Business partners.
• Third-party data providers.
• Publicly available sources.
• Business websites and directories.
• Website analytics and tracking technologies.
• Marketing platforms and service providers.

Purposes of Processing

We may use these categories of information for the purposes described in this Privacy Policy, including providing services, business intelligence, marketing, analytics, website monitoring, audience development, customer support, and business operations.

Sale or Sharing of Personal Information

Certain disclosures of personal information may constitute a "sale" or "sharing" under applicable California privacy law, even where information is not exchanged for direct monetary payment.

Whether a particular disclosure constitutes a sale or sharing depends on the circumstances, including the purpose of the disclosure, the relationship between the parties, and applicable legal definitions and exceptions.

Where required by law, California residents may opt out of the sale or sharing of their personal information.

Where applicable, we will provide mechanisms for exercising these rights, including recognition of legally required universal opt-out preference signals.

California Privacy Requests

California residents may exercise applicable privacy rights by contacting us using the information provided below.

We will handle qualifying requests in accordance with applicable California privacy requirements.

Data Broker Requirements

If Eight Legged Media is subject to California's data broker registration or deletion requirements, we will comply with applicable registration, reporting, and consumer deletion obligations.

14. Other State Privacy Rights

Residents of other states may have additional privacy rights under applicable state laws.

Depending on the law and whether it applies to our business activities, these rights may include access, correction, deletion, portability, and the ability to opt out of certain processing activities.

Requests may be submitted using the Contact Us information below.

15. Children's Privacy

Our websites and business services are intended for business and professional audiences and are not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13 through our websites.

If we learn that we have collected personal information from a child under 13 without legally required authorization, we will take appropriate steps to delete that information.

16. Third-Party Websites and Services

Our websites may contain links to third-party websites, platforms, or services.

We are not responsible for the privacy practices, policies, or content of third-party websites or services.

We encourage visitors to review the privacy policies of any third-party services they use.

17. International Visitors

Our websites and services may be accessed from locations outside the United States.

Information may be processed and maintained in the United States or other locations where we or our service providers operate.

Where required by applicable law, we will implement appropriate safeguards for international transfers of personal information.

18. Changes to This Privacy Policy

We may revise this Privacy Policy periodically to reflect changes in our business operations, services, technologies, legal requirements, or privacy practices.

When changes are made, the revised policy will be published on our website with an updated revision date.

We encourage visitors and customers to review this policy periodically.

19. Contact Us

For questions concerning this Privacy Policy, requests involving personal information, or other privacy-related matters, please contact:

Eight Legged Media

Website: https://eightleggedmedia.com

Privacy Contact: info@8lmedia.com

Please include sufficient information for us to understand and respond to your request.